Purebliss Consumer (“Company,” “we,” “our,” or “us”) respects an individual’s privacy and is committed to protecting it. This Privacy Policy (“Policy”) outlines how we collect, use, disclose, and transfer Personal Information (as defined below) through platforms controlled by the Company, such as www.aquave.in and mobile sites/applications (the “Platforms”) for individuals who browse, access, or provide information on or through the Platform, or whose information the Company otherwise collects, receives, or processes in connection with offering and selling its products (“Products”). These individuals are hereafter collectively referred to as “Customers,” “you,” or “your.” This Policy applies to the collection and processing of Personal Information online and does not cover data collected offline (unless otherwise specified), nor does it apply to Purebliss Consumer’s websites that do not link to this Policy, to Customers of countries other than India, or to third-party websites that may link to the Platform.

- By accessing and/or using our Platform and providing the information as explained in this Policy, you consent to the collection and use of the information you disclose on the Platform in accordance with this Policy, including but not limited to your consent for sharing your information as per this Policy. We encourage you to read this Policy regarding the collection, use, and disclosure of your information. If you are not comfortable with any of the terms or policies described in this Policy, you may choose to discontinue usage of the Platform.

- Further, you agree and consent to receive all communications related to our services on the mobile number provided by you to the Company, even if such mobile number is registered under DND/NCPR list under the Telecom Commercial Communications Customer Preference Regulations, 2018 (“TRAI Regulations”). Notwithstanding your registration with the National Do Not Call Registry (in Fully or Partly blocked category under National Customer Preference Register set up under the Telecom Regulatory Authority of India), you hereby express your interest and accord informed consent to receive communications (including commercial communications) in relation to the Company’s services. You further confirm that no communication to you from the Company or on behalf of the Company shall be construed as Unsolicited Commercial Communication under Regulation 2(bw) of the TRAI Regulations and you have specifically opted to receive communications in this regard on the mobile number provided by you.

- For the purpose of this Policy, the term “Personal Information” shall mean any information that relates to you, which, either directly or indirectly, in combination with other information available or likely to be available with the Company, is capable of identifying you, which is submitted to and/or collected over the Platform and maintained by the Company in an accessible form, provided that, any information that is freely available or accessible in the public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as Personal Information for the purposes of this Policy.

**HOW DO WE COLLECT YOUR PERSONAL INFORMATION?**

• We communicate with you through various channels, including our Platform, email, phone, or text messaging on your mobile phone. Our preferred method of communication is email, as it has a minimal environmental impact. These communications may involve both giving and receiving information from you. We collect and receive your Personal Information in the following ways:

• **When you submit your Personal Information on our Platform:** We collect and store the Personal Information you provide when using our Platform, including when you enter your details into data fields as part of voluntary registration processes. We also collect and store your Personal Information through sponsored social media platforms, events, etc. For example, you may submit your name, postal address, email address, and/or other details to register, place orders for products, receive information about various products, sign up for newsletters, access offers, contact our customer care service, or respond to our surveys. To protect your privacy, you should only provide information that is specifically requested or that you are comfortable sharing. You may choose not to provide certain information, but doing so might limit your ability to use the Platform or certain features.

• **Automatic collection:** We automatically collect and store certain types of information whenever you interact with us. This includes information about your use of the Platform and your interaction with content and services available through it. Like many websites, we use technologies such as cookies, internet tags, and web beacons to collect unidentifiable information. For instance, your internet browser automatically transmits some information, like the URL of the website you visited and your browser version. Passive information collection technologies make it easier for us to improve your experience by customizing the Platform, compiling statistics, analyzing trends, and providing better services. These technologies cannot identify you without additional identifiable information. We may also collect information about your location and device, including a unique identifier for your device.

• **Other sources:** We may receive information about you from third parties, such as updated delivery and address information to correct our records and ensure smooth delivery of your purchases. We may also collect information from third parties offering our products or promotional offers, if you opt to receive such information. Additionally, you may choose to participate in third-party applications or social media platforms, which could allow us to collect (or the third party to share) Personal Information about you, including usage data. We are not responsible for the privacy practices of third-party websites or platforms we do not own or control.

---

**WHAT PERSONAL INFORMATION DO WE COLLECT?**

Purebliss Consumer collects only the information necessary to provide accurate services, process your product orders or refunds, and continually improve our offerings.

The categories of Personal Information we collect and process include:

- Your name, email and postal addresses, phone numbers, country;

- Date of birth, language preference, location;

- Any open data or public records about you that are publicly available online;

- Names of individuals to whom products are shipped, including addresses and phone numbers, IP addresses;

- Product interest information, and in certain cases, your opinions and preferences;

- Financial information such as bank account or payment details, passwords for using the Platform;

- Records of your product interests and information from affiliates;

- Phone numbers used to contact customer service;

- Technical data such as information about your device, system, and software, which helps provide updates and product support.

---

**WHAT IS THE PURPOSE FOR WHICH THE PERSONAL INFORMATION IS COLLECTED?**

We may use your Personal Information for the following purposes:

- Verify your identity;

- Fulfill product purchases and transactions;

- Communicate with you about your account and activities on the Platform;

- Sign you up for newsletters or respond to surveys or marketing communications;

- Better serve you by responding to your requests;

- Respond to reviews, comments, or feedback you provide;

- Administer contests, promotions, or surveys;

- Request ratings and reviews for products;

- Follow up with you after inquiries (via live chat, email, or phone);

- Allow you to log in with social media accounts and share activities;

- Comply with legal obligations, policies, and procedures, including enforcement of our terms and conditions;

- Help us understand your shopping preferences;

- Conduct research to improve customer service, product offerings, and overall experiences;

- Send communications regarding order updates, offers via email, SMS, or social media channels;

- Analyze customer demographics, interests, and behaviors for better service;

- Provide exclusive offers, tailor content, and improve the Platform;

- Track web page movements, identify your shopping cart for aggregate use;

- Help you find the nearest store locations and offer products accordingly;

- Prevent, detect, and act against illegal activities, fraud, and violations of terms;

- Defend legal rights in proceedings and seek legal advice;

- Comply with applicable laws, regulations, and governmental requests.

---

**THE LEGAL BASIS ON WHICH WE COLLECT YOUR PERSONAL INFORMATION:**

- **Performance of a Contract:** We process some of your Personal Information to fulfill our agreement with you. For instance, when delivering products ordered through our Platform.

  

- **Legitimate Interest:** We process Personal Information to serve you better, such as sending marketing communications or improving customer service.

  

- **Compliance with a Legal Obligation:** In certain cases, processing is required for us to comply with a legal obligation, such as retaining business records for compliance with local laws.

- **Consent:** In certain limited situations, we rely on your consent to process Personal Information. We ask for your consent when necessary, and such processing only occurs after receiving your approval. You can withdraw your consent by contacting us at **help@aquave.in**.

POLICY REVIEW

Please note that we periodically review and may update this Policy as necessary. When updates are made, the Policy link will indicate a notation “Revised (date)” to notify you of the changes. These updates will be effective immediately upon being posted on this page with an updated effective date. By accessing the Platform after any changes have been made, you acknowledge and agree to the revised Policy and any modifications contained therein.